Innovation Wins Again

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San Antonio is now part of this innovative way to deliver promotions to generate greater traffic for local businesses. A win, win, win. Great deals and the business gets a bunch of new customers

Groupon launched in Chicago in November 2008 as a way for businesses to advertise their services to shoppers in designated markets. Groupon negotiates deals with top restaurants and stores in a particular market. Subscribers, in turn, receive free daily e-mails alerting them to the deals. However, the catch is that these deals are only available if a minimum number of people agree to buy the item or service.

Groupon officials say this encourages subscribers to share the promotion with their friends and family through social media tools such as Facebook and Twitter. In this business model, the responsibility of finding new customers is shifted from the merchants to the buyers, and shoppers, in turn, are rewarded through discounts.

“Groupon brings buyers and sellers together in a fun and collaborative way,” says Groupon founder Andrew Mason. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”

If you are in SA, try it out!
http://www.groupon.com/r/uu913302