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The San Antonio chapter of the International Association of Business Communicators is holding a workshop on Monday, March 1. It will cover three revolutions every business person needs to be aware of. ....Social Media, Visual Communications, and Corporate Creativity(Small business too)
This half-day workshop led by three of the nation's leading communications experts will address the new challenges each of us face each day.
The revolution in social media – Ron Shewchuk
The revolution in visual communications - Suzanne Salvo
The revolution in corporate creativity – Steve Crescenzo
Session descriptions:
The revolution in social media: join it NOW! - Ron Shewchuk, ABC, MC
As blogs, podcasts, and social networks like Facebook, MySpace, and YouTube become part of most people’s day to day life, employers are finally starting to take notice. Some are even launching internal social networks, producing online audio and video content and encouraging employees to host their own blogs. For communications professionals, social media offer new ways to engage employees, but they also come with some major new challenges. Communication consultant, blogger and author Ron Shewchuk will describe:
• How social networks are revolutionizing the way we communicate
• What leading companies are doing to capitalize on social media to support business goals
• Why the opportunities outweigh the risks of social media in the workplace
• The dos and don'ts of social media use
The revolution in visual communications: Words are NOT enough – Suzanne Scardino Salvo
Most communicators come from a word background and don’t even know what they don’t know about visual communications. And as the business world becomes less word-centric and more visually oriented, creating and choosing company images based on personal taste and gut feeling is not good enough. Whether you are managing the process, editing or shooting the images, understanding visual ‘grammar’ and knowing current trends will revolutionize your visual communicators.
Included:
• Visual grammar - The essential elements that make a photo an effective communicator
• What’s Hot and What’s Not: Photographic trends and styles that are currently driving the image marketplace
• Photo Critique: Is it good or is it just pretty? How to judge a photo portfolio
• Techno-geek stuff – tired of not really knowing? Learn enough lingo to talk with confidence to your photographers, web designers, printers, etc.
The revolution in corporate creativity: Taking the “Corporate” OUT of Corporate Communications – Steve Crescenzo
Are you in a rut? Are you tired of doing the same kinds of stories the same way - Over and over again? Do you find that you’re even boring YOURSELF as you put together content? Here’s the bottom line: Corporate communications doesn’t work anymore. We need to take the “corporate” out of corporate communications, and replace it with “creative.” In this fun, practical session, noted communications expert Steve Crescenzo will revolutionize the way you think about corporate communications and show you:
• How to take those tired, old stories and flip them upside down — so that people actually pay attention to them
• How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
• How to start using all of your channels together to reach, engage, motivate, and inform your various audiences
• How to start using your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”
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